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Close2013 BWAA Nat Fleischer award winner for excellence in boxing journalismnaipublishers.com boxing writer due to the fact that 2005

Canelo Alvarez"s rousing unanimous decision success over Miguel Cotto to success the world middleweight championship on Nov. 21 in ~ Mandalay bay in ras Vegas generated 900,000 buys and about $58 million in domestic pay-per-view revenue, HBO announced on Thursday.

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It to be a greatly anticipated fight between two that boxing"s greatest stars -- collection against the backdrop of the Mexico vs. Puerto Rico rivalry -- and also they ceded an entertaining fight in the ring and also a rewarding one at the box office.

"At 900,000 buys and also $58 million in PPV revenue, Cotto-Canelo performed superbly," claimed HBO an elderly vice president mark Taffet, that oversees the network"s pay-per-view franchise. "Not due to the fact that Lewis- Tyson in 2002 has a pay-per-view fight generated at least 900,000 buys without featuring Mayweather, Pacquiao or De La Hoya.

"It puts an exclamation suggest on the best year in pay-per-view history. Ns couldn"t be more thrilled because that boxing, gold Boy, Roc country and the fans."

Canelo Alvarez confirmed against Miguel Cotto the is the future the boxing.AP Photo/John LocherIn many years, Cotto-Alvarez would have been the biggest-selling pay-per-view boxing event. However Mayweather-Pacquiao an ext than doubled the pay-per-view document by offering 4.6 million subscriptions on may 2.

Cotto-Alvarez more than double the job finale the Mayweather, who battled Andre Berto top top Sept. 12 and struggled to market just an ext than 400,000 units.

Other 보다 Alvarez"s fight through Mayweather and Cotto"s fights with Mayweather and Pacquiao, the full was the best pay-per-view performance for both men.

"It to be an incredibly strong performance in a historic context," Taffet said. "It"s very far-reaching for a fight to perform 900,000 when it doesn"t involve among the greatest stars in the history of pay-per-view: Mayweather, De La Hoya, Pacquiao, Tyson and also Holyfield."

The sales total figures to be a big boost come Alvarez, currently Mexico"s greatest boxing star. His pay-per-view fights v Alfredo Angulo and also Erislandy Lara offered in the in the mid-300,000 range, while his 2013 fight v Mayweather marketed 2.2 million and generated $150 million, a record prior to Mayweather-Pacquiao damaged it.

With Mayweather retired and also Pacquiao slated for what is an alleged to it is in his last fight top top April 9, De La Hoya, the golden Boy Promotions CEO, said the 25-year-old Alvarez (46-1-1, 32 KOs) is positioned to take the mantle native them as the challenge of boxing. That is already planning because that Alvarez"s following bouts to take location in May and September.

"Canelo is now officially the best star in all of boxing. Period," De La Hoya said. "And by committing come fight on Cinco de Mayo and Mexican independence Day -- boxing"s two biggest annual dates -- Canelo"s popularity will certainly only continue to soar for years to come."


With Cotto-Alvarez in the books, it likewise marks the end of Taffet"s long HBO career. During his 32-year job at the network, he helped launch HBO PPV in 1991, when it was referred to as TVKO, and also is the industry"s pay-per-view guru.

He has actually overseen more than 190 pay-per-view cards, which have actually generated more than 65 million buys and an ext than $3.6 billion in revenue, including the two best pay-per-view events in history: Mayweather-Pacquiao (done in conjunction with rival Showtime) and also Mayweather-De La Hoya in 2007.

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Taffet announced last week that he is leaving the network in ~ the finish of his contract ~ above Dec. 31.

"I was fortunate to carry out Evander Holyfield-George Foreman and then have actually a couple of pretty good fights in between," Taffet said with a laugh. "So to finish with Cotto-Canelo, it couldn"t have been a an ext satisfying finale because that me."